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The marketing or communications team for each institution determines branding guidelines including logo usage for ×î¿ì¿ª½±Ö±²¥½ÁÖé½á¹û-affiliated websites and applications.

Resources for logo approval and branding guidance

×î¿ì¿ª½±Ö±²¥½ÁÖé½á¹û logos are available for ×î¿ì¿ª½±Ö±²¥½ÁÖé½á¹û faculty, staff and students to use on official ×î¿ì¿ª½±Ö±²¥½ÁÖé½á¹û digital properties or on external websites with special permission. It is important that ×î¿ì¿ª½±Ö±²¥½ÁÖé½á¹û logos be used appropriately and appear consistently across all ×î¿ì¿ª½±Ö±²¥½ÁÖé½á¹û websites, applications, social media and digital communications to properly promote the ×î¿ì¿ª½±Ö±²¥½ÁÖé½á¹û brand and help users easily identify ×î¿ì¿ª½±Ö±²¥½ÁÖé½á¹û institutions in the digital universe.

×î¿ì¿ª½±Ö±²¥½ÁÖé½á¹û website and application mastheads often include the institution’s logo and persistent site-wide navigation.  Mastheads should use an approved ×î¿ì¿ª½±Ö±²¥½ÁÖé½á¹û institution logo in the upper left of a main navigation bar, and this logo should link to the institution’s home page. As a reminder, all web applications through an external vendor require a contract with ET&S Software Development or approval from a Dean. 

Guidelines for all logos

• ×î¿ì¿ª½±Ö±²¥½ÁÖé½á¹û logos may only be created by an institution’s marketing or communications department and cannot be altered in any way.
• To request the creation of a ×î¿ì¿ª½±Ö±²¥½ÁÖé½á¹û logo configuration with your department or entity name, contact your institution’s marketing or communications department.
• Adhere to your institution's brand guidelines for logo requirements on sizing, clear space, placement and background

×î¿ì¿ª½±Ö±²¥½ÁÖé½á¹û logos on external sites

You are strongly encouraged to use the tools ×î¿ì¿ª½±Ö±²¥½ÁÖé½á¹û offers for building websites. However, if you are a member of the university community, you may choose to create an external site about your individual or club's approved university system activities. You may then request permission to use a ×î¿ì¿ª½±Ö±²¥½ÁÖé½á¹û logo and name on your site.

Using an institution's name and logo

To receive permission to use a university system logo and name on an external site, you must be either:

• A ×î¿ì¿ª½±Ö±²¥½ÁÖé½á¹û faculty or staff member using the site ONLY to promote your individual approved ×î¿ì¿ª½±Ö±²¥½ÁÖé½á¹û activities, such as ×î¿ì¿ª½±Ö±²¥½ÁÖé½á¹û-affiliated research
• A ×î¿ì¿ª½±Ö±²¥½ÁÖé½á¹û student using the site ONLY to promote the activity of a university-recognized student organization

It is not permissible to use the site for any commercial activity or display any ads. Any commercial or revenue-generating use of ×î¿ì¿ª½±Ö±²¥½ÁÖé½á¹û logos or names must be approved through your institution's marketing or communications department.

Support

For support for logo usage and branding guidelines, please contact your institution’s marketing or communications department.

Responsibility for content

×î¿ì¿ª½±Ö±²¥½ÁÖé½á¹û logos on Drupal ×î¿ì¿ª½±Ö±²¥½ÁÖé½á¹û websites are maintained by ET&S. For non-Drupal ×î¿ì¿ª½±Ö±²¥½ÁÖé½á¹û websites, proper usage of the logo is the responsibility of the site owner and must comply with all logo requirements. For external sites, site owners are responsible for getting permission in writing for using a ×î¿ì¿ª½±Ö±²¥½ÁÖé½á¹û logo.

External sites may use a ×î¿ì¿ª½±Ö±²¥½ÁÖé½á¹û logo, but they are created by members of the university community acting as individuals rather than as official representatives of the ×î¿ì¿ª½±Ö±²¥½ÁÖé½á¹û. As such, external sites may not be used as the official website for any ×î¿ì¿ª½±Ö±²¥½ÁÖé½á¹û college, school, institute, department, or administrative or service unit. Site owners are solely responsible for the site and its contents.